Pricing

Pricing workshops are unique, multi-day, classroom-based offerings in which participants, guided by a facilitator, apply pricing tools to improve their existing pricing strategies.

Pricing Research Techniques

Comprehensive exposition of pricing research methodologies including preference and perceptions (Von Westendorf), monadic and polyadic intentions (conjoint analysis), and behavioral analysis techniques and hybrid approaches.

Pricing Analytics

A comprehensive program for analysts and pricing managers centered on interactive instruction on pricing analysis techniques including pricing waterfall, price banding, process mapping and re-design.

Strategic Pricing Fundamentals

Introduction to core pricing concepts and terminology in an interactive program, which can be tailored to reflect a specific industry, business or pricing challenge. Breakout activities may be inserted in the agenda to address specific learning objectives or to provide a forum for developing an agenda for change.

For more information, contact Rose Kelly Pond at (617) 252-2942.