Marketing

Marketing workshops introduce core pricing concepts and terminology in an interactive program, which can be tailored to reflect a specific industry, business or pricing challenge. Breakout activities may be inserted in the agenda to address specific learning objectives or provide a forum for developing an agenda for change.

Strategic Pricing Fundamentals

Introduction to core pricing concepts and terminology in an interactive program, which can be tailored to reflect a specific industry, business or pricing challenge. Breakout activities may be inserted in the agenda to address specific learning objectives or to provide a forum for developing an agenda for change.

Depth Interviewing Techniques

Hands-on instruction in the development of economic value estimation models and training in the methodology and techniques for conducting depth interview research with customers.

Pricing Strategy Skills Development

A unique, multi-day, class-room based offering in which participants, guided by a facilitator, apply pricing tools to improve their existing pricing strategies.

Project-based Learning

Project-based learning is a highly customized approach that embeds skills in the organization by having an experienced pricing expert guide a dedicated client team through the design and execution of a pricing project. The team is responsible for specific deliverables in a project, typically lasting six to twelve weeks depending on objectives. The team is coached throughout the project to ensure they learn how to overcome inevitable implementation hurdles.

For more information, contact Rose Kelly Pond at (617) 252-2942.