Basics

Basics programs provide an introduction to key concepts and frameworks. Typically delivered via webcast or half-day to full-day instructor led workshop, the content and facilitation can be tailored to any level audience from C-Level executives to analysts.

Pricing Fundamentals Webcast

Concise, interactive web-based introduction to core pricing concepts and terminology. This program may be used to orient/refresh members of the broader organization on principles of pricing strategy and is commonly used as a front-end to advanced skills workshops.

Strategic Pricing Fundamentals

Introduction to core pricing concepts and terminology in an interactive program, which can be tailored to reflect a specific industry, business or pricing challenge. Breakout activities may be inserted in the agenda to address specific learning objectives or provide a forum for developing an agenda for change.

Value Selling and Negotiation

Introduction to core pricing and selling concepts and terminology in an interactive program, which can be tailored to reflect a specific industry or business. Breakout activities may be inserted in the agenda to adress specific learning objectives.

Pricing Research Techniques

Comprehensive exposition of pricing research methodologies including preference and perceptions (Von Westendorf), monadic and polyadic intentions (conjoint analysis), behavioral analysis techniques and hybrid approaches.

For more information, contact Rose Kelly Pond at (617) 252-2942.