Gerry Smith
Senior Pricing Strategist

Dr. Smith is a Marketing Professor at the Boston College Carroll School of Management and also serves on the faculty of SPG. He is a frequent speaker on pricing and product management issues and has consulted to major corporations throughout North America and Europe. Dr. Smith's research focuses on managerial pricing, marketing communication strategy, and customer value, and has been cited in leading publications such as The Wall Street Journal, The Boston Globe, Across the Board, California Management Review, Sloan Management Review, among others. He has extensive experience in marketing management, including senior positions with General Mills, Arthur D. Little, Data Resources, and Kurzweil Music Systems. He serves on the national advisory board of the Pricing Institute of the Institute for International Research and serves on the editorial review boards of Marketing Management and Journal of Advertising Research. He received his doctorate from Boston University, M.B.A. from Harvard Business School, and B.A. from Brandeis University.