 
With shorter product development cycles and intense competition, most new products and services aren't achieving their profit and volume objectives. All too often, firms develop product offerings with little or no understanding of how those products will reduce costs or drive revenue for their customers. As a result, companies launch products that are poorly aligned with their own capabilities and their customers' needs. SPG helps bridge the gap between R&D and Marketing by driving customer value deeper into the product development process. We teach you how to move from "building the best products" to "building the best value." We translate features and benefits into economic value using the Economic Value Estimation (EVE®) process, a core analytical approach used in business markets, and we use this information to drive your ultimate product offering. Our approach ensures the products and services brought to market are those your customers will pay a premium for. Our Value-based Product Development services include:
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