 
Our roadmap to pricing excellence has multiple entry points and is designed to give you the greatest flexibility in attacking your most important pricing challenges quickly and efficiently. Depending on the situation, you may engage SPG to manage pricing your entire journey, or just specific projects. Our flexible approach to delivery ensures that you leverage your internal capabilities to the fullest. 
Developing new products and services that represent the
best value to customers, not just great features and benefits.
Segmenting your market based on customer needs and targeting
based on the ability of your company to meet those needs profitably.
Designing a portfolio of product-service options that
align with customer segment needs and that optimize your ability to
satisfy those needs.
Driving value-based thinking deeper into your product
development process to ensure your most valued and profitable products
are the ones that get brought to market.
Tactical execution strategies to ensure the market is
receptive to your new products and services.
Proactively managing market expectations instead of simply
reacting to market demands.
Formulating a well planned response to competitive moves
to prevent unnecessary damage to your pricing and long term profitability.
Easy to use, spreadsheet-based tools designed to help
your marketing and sales teams quantify and communicate the economic
value of your products and services.
Using competitive planning, information, and resource
management to create an offering that rewards value and fosters sustainable
profitability.
Providing strategic and tactical advice to your sales
teams preparing for important price negotiations with large and powerful
customers.
Using value-based approaches to manage distribution channels
in a way that cost effectively reinforces your differential value
and drives volumes.
Establishing policies and metrics for profitable pricing
instead of ad-hoc discounting or one-size fits all solutions.
Improving the management of your capacity utilization
by proactively managing the loading mix of your different customers segments (e.g. highly
profitable, break-even and opportunistic).
Developing financial models to demonstrate the value
your products and services deliver (in terms of increased revenue
or decreased costs) to customers relative to competitive offerings.
Creating metrics, bundles, fences, and discounting criteria
that allow you to serve different customers at different prices without
compromising overall price integrity.
Defining service offerings and pricing structures that
help you get paid for the value you deliver through services.
Advising your sales force on account specific techniques
which help communicate your value proposition, address buyer behavior,
create tradeoffs, and create win-win situations.
Using proven quantitative and qualitative analysis (e.g.
price banding, waterfall analysis, depth interviews) of your current
pricing to diagnose root-cause problems and highlight opportunities
for improvement.
Improving overall profitability by creating policies
to instill more discipline, purpose and accountability in your discounting
process.
Implementing tools, metrics and systems to improve and
institutionalize the effectiveness of pricing decisions within your
organization.
A comprehensive assessment and health-check on your company’s
pricing strategies and tactics conducted over an intensive 6 week
period.
Executive education designed to teach the fundamentals
of strategic pricing and train your organization to make consistent
and profitable pricing decisions.
A week-long focused analysis of the economic value one
of your critical product or service offerings delivers to a defined
customer segment.
Executive education designed to teach the fundamentals
of strategic pricing and train your organization to make consistent
and profitable pricing decisions.
Supporting your organization with the necessary tools,
processes, behaviors, metrics, and skills to ensure value-based thinking
becomes the fabric of your organization.
Periodic consulting support and advice to address difficult
pricing questions and/or implementation challenges.
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