 
Few companies proactively manage price. Most make reactionary moves based on competitive intensity and a customer's price tolerance. All too often, companies lose price integrity and undermine their business through ad-hoc discounting, rebates and give-aways that teach customers to request more for less. SPG helps build price integrity (even in the most turbulent of markets) by helping clients proactively manage price in their markets. Through selective market communications and active channel management, we teach companies to proactively design and manage their markets for value. Every pricing move has an objective (whether attacking or defending) whose purpose is to drive profitable growth. Our Proactive Market Management services include:
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