The Top Myths of Strategic Pricing
Mistakes Someone in Your Organization Is Making Today that You'll Need to Correct!
SPG Insights
Winter 2005

Abstract:
Over and over again, we see companies making fundamental blunders in their pricing strategy, actually thinking they're making sound business decisions. Their typical problem: basing pricing decisions on conventional wisdom, rules of thumb, and sometimes over-relying on "scientific" data analysis. Across the board, managers have absorbed these "worst practices" and unknowingly make poor decisions that undermine their businesses. Careful examination of costs, customers, and competition is essential to ensure the right strategy is executed for the right environment.

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