The Quest for Market Share
Why Companies Continue to Get it So Wrong
SPG Insights
Spring 2005

Abstract:
For most companies, market share is a key performance measure. But in too many companies, the pursuit of market share has become an obsession and can actually hurt profitability. While there is a relationship between market share and profitability, both are the results of a sustainable competitive advantage. They are the outputs of a well run company, not the inputs.

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