The Price Is Wrong
The Economist
May 23, 2002

Abstract:
Raising prices is likely to remain tough even as the world economy rebounds. Inflation is likely to remain low in rich countries, for several reasons. Globalisation has increased the number of competitors. The Internet has made it easier for buyers to shop around and to compare prices. The euro has made prices more transparent in Europe, even if consumers worry that retailers have used its introduction to mark up their goods. And big buyers, such as Wal-Mart, are squeezing ever more from their suppliers. The days of annual (upward) revisions to price lists look to be over. Clever companies are finding new ways to boost prices. But most firms are still getting it wrong.

Read the Article at The Economist Online