Frustrated by Poor Price Realization
Three Questions to Ask Yourself
SPG Insights
Winter 2005

Abstract:
With an improving economy, managers have grown increasingly aggressive in their efforts to raise prices. Unfortunately for many companies, rosy profit projections have been replaced by a frustrating inability to realize long sought-after price increases. Are you among the managers stung by this fate? If so, here are three questions that should lead to an informed understanding of the problem and where you should focus your energy and resources.

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