Are Your Pricing Metrics an Untapped Opportunity for Growth?
Why Pricing More Profitably Doesn't Mean Having To Raise Prices
SPG Insights
Summer 2005

Abstract:
In today’s competitive environment, where companies aggressively pursue every opportunity to grow revenue and profit, executives continue to miss a critical insight that could significantly improve their bottom line performance: pricing more profitably doesn’t mean having to raise prices. In our experience of working with hundreds of clients across a variety of industries, we see that price metrics (the unit of measure for charging prices) represent one of the biggest payback opportunities, yet is most frequently overlooked.

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