Driving Growth with New Products
Common Pricing Traps to Avoid
Journal of Business Strategy
January 2006

Abstract:
It is essential for companies to develop better pricing strategies for a larger and more complex worldwide marketplace. Conventional wisdom says the best time to launch new products is in the early stages of an economic upturn as demand picks up and customers become less price-sensitive. While this may be true for some products, many companies miss a significant opportunity to maximize revenue and profits due to dysfunctional pricing strategies.

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