Dealing with Dumb Competitors
The Pricing Advisor
April 2003

Abstract:
Often what appears as irrational competitive behavior results from a firm's own desire to grow share at the expense of competitors. Price moves that steal share are often countered by a competitor's price move. The result is a rapidly escalating price war! In the following article, author George E. Cressman, Senior Pricer for Strategic Pricing Group, Inc., poses questions to help companies assess their competitive strategy.

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