Building Business Profitability - Part 2
CHIMICA OGGI / Chemistry Today
August 2001

Abstract:
This installment deals with implementing a value based pricing process, utilizing the "5C" process:
Comprehend value delivery to target customers.
Create products and services that deliver value to target customers.
Communicate the presence of these value delivering products and services.
Convince target customers to pay for the value delivered through using these products and services.
Capture a portion of this value with consistent pricing and competitive strategies.

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