Strategic Pricing Group: Insights & Ideas: Pricing Strategy FAQs

"I've used The Strategy and Tactics of Pricing to help grow our business over 50%." -Randy Kobat, General Manager, ADP Hayes-Ligon

The Strategy and Tactics of Pricing:
A Guide to Profitable Decision Making
by Thomas T. Nagle and John E. Hogan

Commonly referred to as "The Bible of Pricing," The Strategy and Tactics of Pricing provides a comprehensive overview of pricing strategy in an easy to read, pragmatic style. It has been the best selling guide to pricing for over a decade. Chapters include:

1. Tactical Pricing
2. Pricing Strategy
3. Value Creation
4. Price Structure
5. Price/Value Communication
6. Pricing Policy
7. Price Level

8. Costs
9. Financial Analysis
10. Competition
11. Pricing in Distribution Channels
12. Pricing Over Product Lifecycle
13. Price/Value Measurement
14. Ethics and the Law

Purchase a copy of The Strategy and Tactics of Pricing directly through Amazon.com.

For bulk orders (over 5 copies) at discounted prices, contact Rose Kelly Pond at 617-252-2942 or rose_kelly_pond@monitor.com.