As the pioneers of value-based pricing, SPG remains the only top-tier consulting organization totally focused on pricing strategy. Our focus provides you with a breadth and depth of knowledge unmatched in the industry. Strategic Pricing Group offers a distinct point of view on a wide range of pricing and value-based topics.

Featured Articles

• Thoughtleader: Thomas Nagle, Monitor Group, Pharmaceutical Executive, May 2007
• The Value of Price Transparency, The Pricing Advisor, April 2007
• Seeking Perfect Prices, CEO Tears Up the Rules, The Wall Street Journal, March 27, 2007
• Organic Growth Opportunities: Finding and Seizing the Now (webinar), Harvard Business School Publishing, January 25, 2007
• Pricing: The Magic Number, BusinessWeek Online, December 25, 2006
• Fixing Prices, Marketing Management, September/October 2006
• Using Pricing Strategy to Create Competitive Advantage--It's Time to Change the Game (webinar), Harvard Business School Publishing, June 7, 2006
• Driving Growth with New Products: Common Pricing Traps to Avoid, Journal of Business Strategy, January 2006
• Is Your Sales Force a Barrier to More Profitable Pricing, or Is It You?, SPG Insights, Fall 2005
• Are Your Pricing Metrics an Untapped Opportunity for Profitable Growth?, SPG Insights, Summer 2005
  
• Purchasing Hardball: Playing Price, Business Horizons, September/October 2004
• Don't Just Set Prices, Manage Them, Marketing Management, November/December 2002
• How to Pull It Off: Raising Prices, that is, When Others Have Given their Customers the Power to Set Prices, Across the Board, March 1999
  

2006

• Price Discrimination and The Law, SPG Insights, Summer 2006
• The Use of Conjoint Analysis to Supplement Pricing Decisions, SPG Insights, Summer 2006
• Using Pricing Strategy to Create Competitve Advantage in B2B Markets (webinar), MarketingProfs.com, August 17, 2006
• Pricing Over the Product Lifecycle: Adapting Strategy in an Evolving Market, SPG Insights, Spring 2006
• Segmented Pricing: Using Price Fences to Segment Markets and Capture Value, SPG Insights, Spring 2006
• Negotiating with Power Buyers, SPG Insights, Winter 2006
• Managing Pricing Competition Thoughtfully, SPG Insights, Winter 2006
  

2005

• Making Your Pricing Strategy Stick, SPG Insights, Fall 2005
• What Is Strategic Pricing?, SPG Insights, Summer 2005
• A Question of Value, Marketing Management, July/August 2005
• Pricing the Differential, Marketing Management, May/June 2005
• Cut Your Price, or Your Competitor Gets the Business, The Journal of Professional Pricing, Second Quarter 2005
• How to Regain Your Marketplace Power By Investing in Pricing Strategy, Structure and Systems, SPG Insights, Spring 2005
  
• The Quest for Market Share: Why Companies Continue to Get It So Wrong, SPG Insights, Spring 2005
  
• Frustrated by Poor Price Realization: Three Questions to Ask Yourself, SPG Insights, Winter 2005
• The Top Myths of Strategic Pricing: Mistakes Someone in Your Organization is Making that You'll Need to Correct, SPG Insights, Winter 2005
  

2004

• The Right and Wrong Way to Increase Prices, SPG Insights, Fall 2004
  
• Distribution Companies Take Notice: Stop Trying to Raise Prices Across the Board - It's Not Driving Profitability, SPG Insights, Fall 2004
  
• Battling Powerful Procurement Groups: How to Profitably Participate in Reverse Auctions, SPG Insights, Fall 2004
  
• New Product Success: Enhance Your New Product Development Process with "Value Gates", SPG Insights, Summer 2004
  
• When You've Lost the Power to Set Prices, Across the Board, May/June 2004
  
• Relationship Value and the Art of Lending, SPG Insights, Spring 2004
  
• Rebuilding Profits in the Manufacturing Sector: How to Manage Profits and Pricing, SPG Insights, Spring 2004
  
• Reaping What You Sow: Customer-driven Pricing Strategies Help Harvest Profits, Marketing Management, March/April 2004
  
• Successful Metrics for Applying a Value-based Pricing Strategy for High Tech and Distribution Companies, CMO Council, February 2004
  

2003

• Dealing with Dumb Competitors, The Pricing Advisor, April 2003
  
• Competitor Visioning: Key to Managing Competitive Prices, SPG Bulletin, April 2003
  
• Dealing with Cost Increases: A Matter of Survival, SPG Bulletin, March 2003
  

2002-1993

• Value-based Pricing Saves the Day, CEO Refresher, May 2002
• The Price is Wrong, The Economist, May 23, 2002
  
• Wait a Minute! Why Do My Customers Always Want a Deal?, Professional Pricing Society's Pricing Advisor, April 2002
  
• The Price Menu: Bringing Structure to the Uncertain World of Pricing, Journal of Professional Pricing Society, April 2002
  
• How to Manage an Aggressive Competitor, Business Horizons, March/April 2002
  
• How Much are Customers Willing to Pay?, Marketing Research, Winter 2002
  
• Driving Profitability: The Price Connection, PharmaChem, January/February 2002
• Building Business Profitability Part 3, CHIMICA OGGI/Chemistry Today, December 2001
  
• Building Business Profitability Part 2, CHIMICA OGGI/Chemistry Today, August 2001
• Building Business Profitability Part 1, CHIMICA OGGI/Chemistry Today, June 2001
  
• Tackling Price Erosion in the Medical Products Marketplace, Medical Industry Information Report (MIIR), Spring 2000
  
• Evening the Odds in Price Negotiation: How to Circumvent The Devious Schemes of Purchasing Agents, Across the Board, March 1999
  
• Kamikaze Pricing, Marketing Management, Summer 1998
  
• Snatching Defeat from the Jaws of Victory - Why Do Good Managers Make Bad Pricing Decisions?, Marketing Management, Summer 1997
  
• Managing Price Competition: Game Theory Should Guide Pricing Strategy, but Be Sure to Pick the Right Playing Field, Marketing Management, Vol. 2, No. 1, 1993
  
  

An investment in value-based pricing will give you the highest return you've ever had. It's an investment you can't afford not to make.