
George Cressman
Vice President & Senior Fellow
George provides senior pricing leadership on consulting engagements
and is a faculty member of SPG's education services. With over
28 years of industry experience, he has held senior business, sales,
and marketing positions at DuPont, Monsanto, and Union Carbide.
A frequent speaker and writer on pricing strategy, George is also
a regular lecturer at executive education programs at University
of Minnesota, University of Chicago, and Columbia University. His
insights and articles have appeared in leading publications such
as The Economist, Marketing Management
Magazine, Journal of Pricing
Management, and the Chemical Marketing
Review. George is a member of the Advisory Board
for the Institute for the Study of Business Markets and a Visiting
Scholar at the University of Virginia. He holds an undergraduate
degree in chemical engineering, an M.B.A., and has done doctoral work
in marketing.

|