Our Point of View

Pricing strategy is NOT simply about raising prices! It's about building a foundation for profitable growth.

That's something you won't learn from all those marketing consultants who have recently recast themselves as pricing experts. At SPG, we help companies grow revenue and profits by using strategies that improve operations, reduce costs, segment markets, leverage channels, and capture the true value of your products and services. We teach companies how to "fence" product offerings to reach new segments without undermining current prices. We show you how to build incentives into price structures to drive loyalty and volume. We show you how to quantify the value you create and to thwart purchasing strategies that attempt to commoditize your offerings. We guide you in driving value-based thinking deeper into the product development process to ensure that profitable products are brought to market. Executed properly, strategic pricing exploits the synergies between your organization's capabilities and the needs of your target customers.

Our Credibility

For over 18 years, Strategic Pricing Group, a member of Monitor Group, has been the leader in developing proactive, value-based, and profit-driven business strategies. A recognized expert in markets ranging from pure commodities to highly differentiated offerings, SPG provides a complete range of strategy and implementation support. SPG is differentiated in its collaborative work style and its focus on educating clients to become self-sufficient pricing leaders. CEO and Founder Dr. Thomas Nagle is author of The Strategy and Tactics of Pricing, the best-selling guide to pricing for over a decade.

Within a year of working with SPG, we retained $13 million that we thought we'd lose to price erosion… that's all money that drops directly to the bottom line.